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Custom software

Software shaped around your business.

Off-the-shelf tools make you work their way. We build web apps, portals, AI tools and integrations that fit how you already work, on the same foundation as our websites, so they are fast, secure and easy to change.

What we build

If you can describe it, we can scope it.

  • Client and member portals

    Logins for your customers to see orders, documents, schedules or account details, without emailing you first.

  • Booking, quoting and requests

    Tools that take a request, price it with your rules and drop it into your workflow, or connect the booking and ordering platform you already use.

  • Dashboards and reporting

    One screen that pulls numbers from the systems you already pay for, so Monday meetings take minutes.

  • Integrations and syncs

    Your catalog, POS, booking system or CRM feeding your site automatically. No double entry.

  • AI built into your software

    Assistants, voice agents, document processing and lead sorting, built right into the app, with a person in charge.

  • Internal tools

    The spreadsheet that runs your business, turned into an app your whole team can use safely.

Already in production

Software we've shipped.

  1. MISSION 01

    Square sync for The Color Palette

    Classes and events the studio sets up in its Square store appear on its website automatically, with Square staying the single source of truth.

    See the project
  2. MISSION 02

    Self-managed directory for the Lindenhurst BID

    The BID adds and updates local businesses in its own admin portal, and every listing gets its own search-friendly page.

    See the project
  3. MISSION 03

    Community calendar for Lindenhurst

    Events from across the village in one calendar, managed from an admin portal with drafts and scheduling.

    See the project
  4. MISSION 04

    This website's estimator

    The project estimator on this site reads its prices from our own admin, so we change a number and the estimator updates. No deploy needed.

    Try it

Under the hood

Modern, boring-in-a-good-way tech.

React and TypeScript on the front end; Node, Java and Spring Boot on the back end; Firebase, Google Cloud and Firestore or SQL for data. We pick what fits the job and keep it simple to maintain.

More about how we build

Looking for AI specifically?

Custom AI builds, AI added to the tools you already use, and consulting on where AI pays off. It has its own page.

See AI solutions

Got a process that needs an app?

Tell us what's slowing you down. We'll come back with a plan, a timeline and a price.