Websites
A website your team can run.
We design and hand-build every site, then give you a private admin portal made for your business: your menu, your listings, your events, your leads. You update it in minutes. We handle the rest.
The admin portal
What's behind the site.
Every Launch Site build includes an invite-only admin portal. Sign in with Google, and you get exactly the tools your business needs.
Content your staff edits
Blog posts, team members, events, property listings, menus, FAQs: any list you add to over time, with drafts, scheduled publishing and revision history.
A real lead inbox
Every form submission is saved first and emailed second, so nothing gets lost in spam. Search, mark handled, export to CSV.
Photos without the fuss
Drag in a photo from your phone. It's resized and compressed automatically so pages stay fast.
Roles for your team
Owners, admins and editors. Give the front desk access to the inbox without handing over the keys.
An audit log
See who changed what, and when. Handy when five people help run the site.
Hooked into your tools
Square, Jane, Pepper, Google reviews and maps, booking and payment providers: your site reads from the systems you already use.
AI built in, if you want it
A site assistant that answers questions from your own content, AI that summarizes and sorts form leads, and drafting help right inside the admin.
Why custom code
Custom-built vs. WordPress vs. website builders.
WordPress and builders like Wix and Squarespace are fine for getting started. Here is why our clients move to a custom site, and why we are moving our own WordPress clients too.
Speed
- Launch Site custom
- Hand-built and server-rendered, so pages load fast on phones
- WordPress
- Depends on the theme and a stack of plugins
- Wix, Squarespace & co.
- Decent, but you can’t tune what’s under the hood
Security and upkeep
- Launch Site custom
- No plugins to patch, nothing for bots to poke at
- WordPress
- Constant plugin and core updates, a frequent hacking target
- Wix, Squarespace & co.
- Handled by the platform
Your admin
- Launch Site custom
- Made for your business: your menu, listings or leads, nothing else
- WordPress
- A generic dashboard with dozens of menus
- Wix, Squarespace & co.
- A page editor that’s easy to break the layout with
Features
- Launch Site custom
- Anything you need: integrations, portals, AI tools
- WordPress
- Whatever a plugin offers, if they play nicely together
- Wix, Squarespace & co.
- Limited to the platform’s apps
Google and link previews
- Launch Site custom
- Real content in every page for search engines from the start
- WordPress
- Good, with the right SEO plugins configured
- Wix, Squarespace & co.
- Good basics, limited control
Monthly costs
- Launch Site custom
- One care plan: hosting, updates and help
- WordPress
- Hosting plus premium plugins and theme renewals
- Wix, Squarespace & co.
- Subscription that rises with every feature
How it's built
Fast by design.
- Hand-built in React and TypeScript, not a page-builder theme. Pages load fast on phones and score well in Google's speed checks.
- Pages are rendered on the server, so Google and link previews see real content immediately.
- Hosted on Google Cloud with HTTPS, bot protection on every form and automatic scaling.
- Your old site's addresses are carried over or forwarded, so you keep the search rankings you've earned.
In every build
Standard equipment.
- Custom design for your brand
- Up to 10 pages
- Content moved from your old site
- Mobile-first, accessible pages
- Private admin portal
- Contact form with an inbox
- On-page SEO and share previews
- Analytics set up
- Password-protected preview during the build
- Hand-off training for your team
Already have a WordPress, Wix or Squarespace site?
We move it over for you: pages, posts, images and their existing addresses, included in every build. Most of our recent launches are exactly that, and we are bringing our own WordPress clients onto custom sites too.
See the workSee what your site would cost.
Pick what you need in the estimator, AI features included, and get a price range in a minute, with a $0-down option.