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Case study · Website for Virgo Brows & BeautyVirgo Brows & Beauty

Brows done to perfection.

Virgo Brows & Beauty is Katie McMahon’s brow studio in Port Jefferson Station: lamination, tints, lash lifts, waxing and permanent brows. She books everything through Square Appointments, so we built a site that reads her service menu straight from Square, and kept her black, pink and green look.

Katie McMahon, owner of Virgo Brows & Beauty, in her studio
Katie McMahonOwner, NYS licensed esthetician
  • 43

    Services with prices and times, from Square

  • Daily

    Sync with Square Appointments, every morning

  • 4

    Aftercare guides to download

  • 0

    Prices to update twice

The service menu

What you see is what you book.

Katie changes a price or adds a service in Square Appointments, and the site picks it up the next morning, with every price, every time and a Book button that opens Square. Plan a visit.

virgobrowsandbeauty.com/services/

Synced from Square Appointments

  • Brow Wax & Shaping$25 · 15 min

    Soft wax grabs every hair to give you the most perfect shaped brows. Includes a brow mapping, a trim, and additional tweezing for any clean up after waxing.

  • Baby Lamination$20 · 15 min

    Similar to a Brow Lamination, but with a more subtle approach. This treatment only focuses on the front section of the brow, creating a soft fluffy effect, leaving the rest of the brow natural. This treatment can also help correct brow cowlick that usually occur in the front section of the brow. A Baby Lamination may be offered alone, or added onto any brow shaping service.

  • Brow Wax & Tint$42 · 25 min

    Includes a brow shaping with soft wax and a custom-mixed tint color that enhances the shade of your brow hairs.

  • Brow Tint$25 · 15 min

    a custom-mixed tint color that enhances the shade of your brow hairs, results last around 2-4 weeks

  • Brow Lamination & Shaping$85 · 30 min

    Also referred to as “Brow Lift”; Lifts and fixes brow hairs in place to create a fuller, bolder, feathered brow. Laminating can also help tame unruly, stubborn, or curly hairs. Results last sound 6-8 weeks. This service also includes a brow shaping with soft wax.

  • Brow Lamination & Tint$100 · 30 min

    Includes the brow lamination, a brow shaping with soft wax, and a tint to enhance the look of your natural brow hairs.

  • Brow Hybrid Stain & Shaping$65 · 45 min

    This is unique, premium formula combines the ease of a brow tint and the staining, lasting power of Brow Henna. This hybrid stain will not only tint your brow hairs for up to 4-6-weeks, but it will also stain the skin for up to 10 days. This service is perfect for any person looking for a fuller, bolder brow without the hassle of filling in your brows every day. Includes a brow shaping with soft wax.

  • Brow Tweeze$25 · 25 min

    A brow shaping by tweezing the brow hairs; suitable for sensitive skin/ retinol users. Includes a brow trim.

  • Brow Trim$8 · 5 min

    Does NOT include tweezing.

  • Lash Tintfrom $25 · 30 min

    Semi-permanent dye for your lashes; lasts 2-4 weeks. *Only includes top lashes; you may add bottom lashes on for $10*

Your visit

  • Brow Lamination & Tint$100
  • Lip Wax$12
35 min$112

Book on Square

A working copy of the service menu, with the services, prices and times synced to virgobrowsandbeauty.com in November 2026. The visit total is a demo for this page; on the site, Book opens Square Appointments.

Aftercare & products

Care, after the chair.

Pre- and post-care guides for permanent brows, lamination, hybrid stain and lash lifts, as downloadable PDFs, plus the brow products she sells. Katie edits all of it in the admin.

  • BrowsPMU Post-Care Instructions: Brows · PDF
  • Brow LaminationBrow Lamination Pre & Post-Care Instructions · PDF
  • Brow Hybrid StainBrow Hybrid Stain Pre & Post-Care Instructions · PDF
  • Keratin Lash Lift / Keratin Lash Lift & TintKeratin Lash Lift Pre & Post-Care Instructions · PDF
  • S&S Brow Restore$24
  • S&S Heavenly Hold$22 · Brow gel
  • S&S Silk Drops$28

Her work

Fresh from the chair.

Real results from the studio, and the latest clips from her Instagram, right on the site.

  • Brows before and after a Virgo Brows & Beauty treatment
  • Brows before and after a Virgo Brows & Beauty treatment
  • Brows before and after a Virgo Brows & Beauty treatment
  • Brows before and after a Virgo Brows & Beauty treatment

What we built

A studio website that books itself.

  • Square Appointments sync

    Services, prices and times read from Square every day, with Book buttons straight to her calendar.

  • Care guides

    Aftercare PDFs uploaded and replaced from the admin.

  • Products

    The brow products she sells, with prices.

  • Instagram clips

    Her latest reels, shown on the site.

  • Contact form

    Questions emailed to the studio and saved in the admin.

  • Policies up front

    Booking and cancellation policies and directions, linked right where clients book.

Ready for a site that matches your booking app?

We design it, build it, move your old site over without losing a visitor, and keep it fast.