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Case study · Website for Turnpike Car WashTurnpike Car Wash

Five decades on Jericho Turnpike, still shining.

Turnpike Car Wash has served Huntington Station for over five decades, with single washes, unlimited monthly wash plans and full detailing. We rebuilt their WordPress site around what drivers want to know: what each wash includes, what it costs, and whether the club is worth it.

A white Cadillac entering Turnpike’s lit purple entrance arch as red foam pours over it

Unlimited wash club

  • 5

    Wash packages, from Exterior to Express Detail

  • 4

    Forms, each landing in the right inbox

  • 21

    Real photos of the tunnel, crew and shop

  • 26

    Old page addresses that still work

Wash packages

Pick a wash, watch it run.

Five packages, from a quick exterior wash to an express detail, with every step spelled out: pre-soak, foam bath, ceramic, tire shine. The team edits the packages and prices themselves. Pick one.

Includes Full Service

  1. 1Triple Polish Wax
  2. 2TREATMENT
  3. 3Under Carriage Wash
  4. 4Tire Shine
  5. 5Wheel Bright

Single wash

$34

Unlimited monthly

$69.99

per month, unlimited washes

A demo for this page, using the packages, steps and prices listed on turnpikecarwash.club in November 2026.

The wash club

When does the club pay for itself?

Unlimited monthly plans are front and center on their site, which lays the single and monthly prices side by side; this demo does the math. Pick a package and how often you wash.

A demo for this page, using the single and monthly prices listed on turnpikecarwash.club in November 2026. It leaves out specials like Early Bird and Ladies Day. On their site, drivers join or ask questions through the Wash Club form.

4 × $34 single washes$136
Super Wash club$69.99

The club saves $66.01 a month.

Pays for itself from wash #3

Gallery

Real photos, not stock.

The lit entrance arch, the Rain-X and ceramic arches, the crew drying by hand, before-and-after headlights. The team adds photos from the admin, each filed under its category.

  • A white Cadillac sedan entering Turnpike's lit purple entrance arch as red foam pours over it in the wash tunnel

    Under the arch

  • A silver Toyota passing through the tunnel's red and blue cloth brushes

    Through the brushes

  • The yellow and blue Rain-X Complete Surface Protectant arch inside the wash tunnel

    The Rain-X arch

  • The glowing blue Super Ceramic arch inside the wash tunnel

    The Super Ceramic arch

  • A black Range Rover under the blowers at the end of the wash tunnel

    The blowers

  • A white Jeep Wrangler with headlights on rolling out of the wash tunnel

    Coming out shining

  • A Turnpike team member scrubbing a Jeep wheel by hand

    Wheels by hand

  • A Turnpike team member hand-drying the front of a white Jeep with a blue towel

    Hand towel dry

  • A Turnpike team member in a red shirt pressure-rinsing a silver car outside

    Pressure rinse

  • A Turnpike team member cleaning the spare tire on the back of a white Jeep

    Every tire

  • A team member spraying down a dark car with a pressure wand

    Pre-rinse

  • A team member vacuuming the interior of a silver car

    Interior vacuum

  • Before and after: a cloudy, yellowed headlight restored to clear

    Headlight restoration

  • Before and after: stained light leather seats cleaned bright

    Leather seats

  • Before and after: a hazy headlight on a white car restored to clear

    Headlight restoration

  • Before and after: a foggy headlight on a silver car restored to clear

    Headlight restoration

  • The Turnpike Car Wash building on Jericho Turnpike with its large CAR WASH sign

    Our building

  • The convenience store aisle lined with car care products

    The shop

  • A wall of car air fresheners for sale in the shop

    Air fresheners

  • Cadillac-branded and universal floor mats hanging in the shop

    Floor mats

  • A wall of phone mounts, chargers and car accessories in the shop

    Accessories

Forms

Four forms, no lost leads.

Every message is emailed to the car wash and saved in the admin, with spam protection, so a question about the club never gets buried.

  • Wash Club inquiry

    Questions about joining, with the plan the driver is interested in.

  • Detail appointment

    A preferred date and the detailing package, ready to confirm.

  • Specials email list

    Sign-ups for deals, saved in the admin.

  • General contact

    Everything else, emailed with the sender’s details.

What we built

A car wash website that sells the club.

  • Packages & prices

    Wash packages, detailing packages and à la carte add-ons, all edited from the admin.

  • Specials & FAQs

    Early Bird, Ladies Day and the Wash Book, plus the questions drivers ask most.

  • Gallery & blog

    Photos and car-care posts, published by the team without a developer.

  • Old links still work

    All 26 addresses from the old site reach the right new page, so search rankings carried over.

  • Analytics carried over

    Their Google Analytics property, found inside the old WordPress setup and kept running.

  • Fast on any phone

    Pages built ahead of time and photos sized for each screen, for drivers checking prices in the lot.

Ready for a site that shines?

We design it, build it, move your old site over without losing a visitor, and keep it fast.