An AI receptionist and text marketing, built from scratch.
Counter is software we designed, built and run for restaurants, salons, shops and service businesses. It answers every call in a natural voice, knows the business it works for, and sends the text offers customers actually signed up for.
Marlow's Kitchen
Call from (631) 555-0142 · answered by Counter
- Counter: Thanks for calling Marlow's Kitchen! I'm an AI assistant, and this call is recorded.
- Caller: Hi, are you open late tonight? And do you cater?
- Counter: We're open until 10 tonight. And yes, we cater parties of 20 to 150.
- Caller: Great, I need food for about 40 people next Saturday.
- Counter: Let me put you through to our catering manager. It may be quiet while it rings.
- Transferred to cateringEmailed you the summary
24/7
Every call answered, day or night
Same day
From sign-up to answering calls
2-in-1
Receptionist and texting in one app
$69/mo
Live plans, with a free 7-day trial
Virtual receptionist
It picks up when your hands are full.
Mid-blowout, mid-rush, mid-detail: the moment an owner can't pick up is the moment a new customer calls. Counter answers like it works there, handles the question or hands off by the owner's rules, then sends a summary.
Juniper Hair StudioSaturday, 11:40am · mid-blowout
Caller: Hi! How much is a cut and color?
Counter: It starts at $140, depending on length. Want to book? I can text you a link.
Caller: Yes please! And is there parking?
Counter: Sent! There’s free parking right behind the salon.
- Texted a link to book
- Summary sent to you
SMS marketing
Bring regulars back with one text.
Owners write an offer, see exactly how it lands on a phone and schedule it to the customers who opted in. Consent, quiet hours and opt-outs are handled for them.
Tuesday special
Scheduled · today 4:00pmMarlow's Kitchen: Slow Tuesday? Not tonight. 20% off any entrée with code TUES20. Show this text at the register. Reply STOP to opt out.
- Audience412 subscribers who opted in
- Send windowOnly between 8am and 8pm
- OfferOne shared code, tracked
- Before you sendUses 412 texts from your plan
Redeemed at the register
0
Sample campaign for a made-up restaurant.
What we built
A real product, not a prototype.
A voice that knows the business
Natural, real-time phone conversations grounded in each business's own website, Google listing, menus and notes, with honest answers when it doesn't know.
Phones, texts and email, wired in
Local numbers, call forwarding, live transfers, text follow-ups and emailed summaries, all triggered by rules the owner sets.
Consent built in
Every opt-in is recorded with the exact wording people agreed to, texts only go out at reasonable hours, and STOP works instantly.
Teams and locations
Owners, admins and staff each see what they need, every location gets its own number and knowledge, and every change is logged.
Plans, trials and billing
Self-serve sign-up, a free trial with no card, usage-based plans and costs shown before anything is sent.
Its own brand and website
Name, bell logo, marketing site and onboarding, designed alongside the app so the whole thing feels like one product.
Got a product in your head?
We take software from idea to paying customers: design, build, launch and the running of it after.